Pink Spoon Marketing For Psychotherapists

<p>Much has been said over the years about the power of thinking positive thoughts and focusing on what you want. Napoleon Hill wrote about this in the early 1900s as he interviewed many of the most successful businessmen of the day. Then of course there were books from Dale Carnegie and Normal Vincent Peale.</p><p>Many psychologists, most notably Marty Seligman, share the clinical benefits of Positive Psychology. Our culture really jumped on board the Law of Attraction with the release of The Secret a few years ago (along with all the books by Abraham Hicks and Michael Losier).</p><p>Now I am not going to get into a spiritual debate here. My intention is to invite you to notice how things go when you focus on what is wrong in your practice - or for that matter in your life. It is easy to do that because bad stuff takes attention and energy.</p><p>But for now, let's just take a moment to gently and gratefully remember the good stuff. Watch a cat stretch or a dog's tail wag excitedly. The world is filled with wonderful and very funny things and our time here is short. Let's have a ball!</p><p>A note about this article... It came from some conversations in my beta group. We talked about a pink spoon as the first (and no-charge) product in a multiple streams of therapy income business. But I think now all practice websites should offer a pink spoon - sooner rather than later.</p><p>Amber, my online business manager and I were talking yesterday about this. When we first started working together years ago, not everyone had email addresses. And most therapists didn't have websites and the online therapist locators didn't exist. Yet here we are - some of us have so many email addresses we can hardly keep track.</p><p>So, I am going out on a limb here and say that you need to give something of value away for free on your site. I don't think this is really optional anymore. We call this no-charge item a pink spoon - a free taste - just like the tiny taste you get at the ice cream store. This pink spoon is important whether you want a multiple streams of therapy income business or want to increase the number of clients coming into your practice.</p><p>Chris Anderson, business author of the book FREE writes that the culture expects to search the web and view and download information at no-charge. Take a look at You Tube - where you can view millions of videos at no-charge. My 83 year-old Dad enjoys sharing his favorites with us (He loved Susan Boyle and the Von Trapp dancing in the Belgium train station - but, really, who didn't?).</p><p>I predict that in the not so distant future, websites that market a practice without offering a no-charge informational product will be passed over in favor of those that do. Anderson suggests that sooner or later all businesses will need to learn how to compete with "free."</p><p>Actually this is great news for you! You have a ton of information in your head and in your heart that can help people. You helped the young mother who was terrified when she found out she was pregnant again. You helped the estranged couple to find love with each other again. A frightened child can smile again thanks to you. Your wisdom, day after day, session after session, heals and transforms. The powerful questions that you invite your clients to consider propel them to happier, more functional lives. Imagine how wonderful it would be if more people had a chance to experience that wisdom. By putting a no-charge info product (audio, report or video) on your website, you help people you may never meet in person. Plus you will create demand for people who want to go deeper and do one on one work with you.</p><p>What does it take to create your pink spoon? First, ask yourself "What would my web visitor be interested in?" Then decide if you want to create a written, video or audio product. Today you will find that there are some very simple tools to help you create your first pink spoon.</p><p>After that, you'll need some technical skill or a high school student to help you get it on your site. Then keep track of how many downloads it so you know how well it is working for you.</p><p>It is just about here that I find many bright, motivated therapists seem to, well, stop. They have thought about a pink spoon and have some ideas for content. But the transition from idea to product seems difficult.</p><p>Is this you? Do you find yourself with ideas but for some reason haven't moved ahead in ways you'd like? A client of mine in North America recently said "When I'm afraid it won't be perfect, I stop myself." Here is the advice I offered her: Focus on completion not perfection. While it is important to think about the content of your pink spoon and how you want to deliver it, don't let the desire to make is perfect keep you stuck. Set a date. Get it done. After all I can tell you from experience, it will never be perfect - you will revise it later. So here is your permission to make it just 'good enough.'</p><p>Casey Truffo is the CEO and founder of the Therapist Leadership Institute and Be A Wealthy Therapist.com. She is the author of Be A Wealthy Therapist: Finally You Can Make A Living While Making a Difference. Her most recent self study course is titled: Pink Spoon Marketing for Therapists: The Art and Science of Creating a Multiple Streams of Income Business for Therapists.</p><p>If you have any questions, please contact us at (949) 309.2590 or visit our websites: <a target="_new" href="http://www.TherapistsLeadershipInstitute.com" rel="nofollow">http://www.TherapistsLeadershipInstitute.com</a> and <a target="_new" href="http://www.PinkSpoonMarketingforTherapists.com" rel="nofollow">http://www.PinkSpoonMarketingforTherapists.com</a> and for more info about Casey and upcoming events.</p><p>This article may be reprinted as long as full attribution is given.</p>

Verizon Bundles | ArticlesBase.com

<p>Verizon has really led the way in offering great deals to customers in bundle packages. The more services you allow Verizon to provide the more savings you get. The days of having your phone service with a different company then you TV Company is over; bundling is the way to go. Verizon has bundling packages that match your needs and the prices range from $49 to $99 for home personal use.</p> <p>The least expensive offer includes phone and internet for $49.99. The “Good Double Play” plan is perfect for someone who is locked into a contract with a satellite company or with a cable company. If you are stuck in a contract you can get the Verizon phone and internet now and upgrade to TV later. As with all of the bundles, order online and receive $5 off of your monthly purchase price every month for the first year. The internet speed on this bundle is 1 Mbps which is not bad if you do not do a lot of heavy downloading such as movies and playing games interactively on the internet.</p> <p>The next phone and internet plan is $69.99.  This plan is called the “Better double play” because, well it is better.  You get 3 Mbps instead of 1 Mbps.  A brand new feature that comes free with this plan is Verizon Wi-Fi.  This feature allows you to connect to the internet using your own laptop from Wi-Fi hot spots in retail establishments such as hotels, coffee shops, bookstores, etc. This plan goes from a great deal to an incredible deal because right now they even throw in a “Compaq Mini netbook” at not charge to you except for taxes, shipping and handling.  If you have a computer, you can elect to receive the “Flip Ultra Camcorder” with a USB port built right into the camcorder.  This camcorder is small enough to fit into your pocket and can capture 120 minutes of full VGA video quality, also featuring 4GB of memory built into the system.  That means no more video tapes or memory cards.  The installed software allows you to easily upload videos to YouTube and MySpace.</p> <p>The best value is to select the Better Triple Play which includes everything that the better double play includes but you also get TV for an additional $30.00 a month.  For great savings and free electronics consider bundling you services with Verizon, the deals are awesome.</p><strong>About the Author:</strong><br /><p>For more information, please visit <a href="http://www22.verizon.com" rel="nofollow">www22.verizon.com.</A></p>

How Changing Brain Wave Patterns Can Be Good For You

The message in this article title is a bit daunting. It is a strong statement that typifies the conjecture of someone who is literally insane. The brain should be left as it is and in our dull, mortal hands, there should not be an opportunity where we should be changing anything. It is like opening the hood of a V8 Ferrari with no knowledge of cars. We end up doing worse things to the sleek machine that has been so dependent for the past decades and soon it will be chugging along the expressway - with fire spouting from under the hood.
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<br>But don't be shocked, the power to improve your life is the power to change how the brain works. We are only using a percentage of the potential of the mind in everything that we do and it is time to give ourselves the unfair advantage that we have always wanted in life. Learn better, think faster and be all that you can be - just by changing brainwave patterns. It can be extremely good for you in that it can achieve amazing potential.
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<br>The science behind it is quite complex, but in a nutshell, brainwave entrainment is invoking a cortical response from the brain in the form of frequencies. Science and medicine has discovered that the brain morphs into a super entity in differing frequency states, the neurons and chemical reactions react like a wave against a rock, changing the shape for a brief moment so that it is in a form that is able to learn more, absorb more, focus better, think more creatively or sink into a deep, relaxed state. The potential power of this technology is immense and its applications are extreme. One of the states is called the 'reprogramming' state, in which the brain's normal defences are placed in negation for a moment and the subconscious is exposed. This allows for the end user, with the use of regression techniques like positive message insertion, to kick certain bad habits.
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<br>Smoking, over eating, addiction to drugs and even afflictions like OCD and ADD/ADHD are able to be treated and turned around. The most addictive drug of all is subconscious persuasion and we are like puppets on a string when it comes to that part of the mind. Resistance is overly difficult and sometimes futile because we are trained into action by the subconscious mind.
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<br>The only way that we can break our bad habits is by reprogramming the subconscious and removing the addiction directly from the brain. The brain then can tell the rest of the body that you don't need to smoke or you don't need to eat again. The power of positive thinking can also be used in the medical field as a placebo to the healing process. Science has discovered that a happier more euphoric person will heal better, the chemical reactions and release of certain endorphins aid in improving the body's immune system. With so many applications for this technology, I'm you sure can see how changing brain wave patterns can be good for you.
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